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On the up: Sustainable, natural and organic solutions

On the up: Sustainable, natural and organic solutions

Fi Europe combined with Hi Europe 2021:Spotlight on innovative ingredientofferings

Amsterdam / The Netherlands, 08October2021: The pandemic has strengthened the trend towards sustainable consumption in the food industry – a shift that is also reflected in the world’s leading ingredients show Fi Europe combined with Hi Europe, as the organic and natural ingredients zones are both on a growth trajectory. The Fi Global team is currently expecting a total of 17,000 visitors in-person and/or virtually, with a strong focus on relevant audience for business and networking and the quality of attendance:72 percent of the pre-registered attendees have purchasing power.The trade fair will be held online from 22 November, and in person in Frankfurt from 30 November to 2 December.

In terms of floor space, compared to the total show, the organic zone has grown by 49 percent with exhibitors this year including Mainfrucht, Meurens Natural and La Sanfermese Agro & Food. The natural ingredients zone, meanwhile,has grown by 46 percent and will be welcoming exhibitors such as Herbstreith& Fox KG Pektin-Fabriken and Plantex SAS. “This trend has been present for a number of years but now has become even more apparent as a result of the pandemic. Furthermore, the combination of Food ingredients and Health ingredients Europe highlights the importance of naturalness in ingredients with health benefits”,says Julien Bonvallet, Fi Global Brand Director.

The agenda for the show, with Fi Conference, Innovation Hub, various theatres and the competitions Startup Innovation Challenge and Innovation Awards, will also address topics such as upcycling, alternative sourcing solutions and more efficient manufacturing processes.Sessions include ‘Creating a more sustainable future’, in which SiskaPottie, Secretary General of the European Alliance for Plant-based Foods, will be reviewing the European plant-based market. Also speaking is Paula Schmidsfelden, of The Carbon Trust, who will be discussing ‘Product carbon footprinting& labelling: How to drive decarbonisation in the food industry’. Roquette, meanwhile, will be presenting a company case study on ‘Adapting to rising consumer expectations with a plant-based approach’.

Consumers want sustainability

With a total of 800+ exhibitors expected on the show floor, more than 150 companies havealready signed up for the natural or organic zone.One of them is HoneyGreen+, a supplier of beehive products, natural sweeteners and functional ingredients. Vanessa Morice, Commercial Director at HoneyGreen+, comments: “The world demands natural responses to a global need for health, well-being and beauty. We have already observed how changes triggered by the pandemic have accelerated some of the trends predicted to occur over the next five years. And consumers are looking for transparent brands, as they want to know how their actions can help protect their community and environment.”

These views are confirmed by Fi Europe’s business analyst partner,Innova Markets: One-third of consumers worldwide expect companies in the industry to commit to sustainability, while 20 percent are also willing to spend more money on such products. In the Innova Lifestyle & Attitudes Survey 2020, respondents indicated that COVID-19 has increased their focus on sustainability, for example, by buying regional products, recycling/upcycling and avoiding food waste. A study commissioned by The Nature Conservancy found a shift among consumers and businesses from wanting food that does not harm to actively seeking out products that do good.[1]

Trade shows can make a difference

As the world’s leading ingredients trade show,Fi Europe combined with Hi Europe has set itself the goal of paying ever-closer attention to ecological aspects when designing the event. These include energy-saving LED lighting in the exhibition halls, renewable energy sources and waste reduction, for example through the use of recyclable exhibition carpets. There will also be partial replacement of printed material, with a comprehensive mobile app and QR codes guiding attendees to digital publications instead.


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About Fi Global

Food ingredients Global was launched in Utrecht, The Netherlands, in 1986. Its portfolio of live events, extensive data, digital solutions and high-level conferences is now established throughout the world and provides regional and global platforms for all stakeholders in the food ingredients industry. Over 500,000 people have attended our shows over the years, with billions of Euros worth of business created as a result. With more than 30 years of excellence, the events, digital solutions and supporting products deliver a proven route to market, with a truly global audience. Since 2018, Food ingredients Global has been part of the Informa Markets portfolio. For more information, please visit: www.figlobal.com.

About Informa Markets

Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Our portfolio of more than 400 international B2B events and brands spans markets including Healthcare & Pharmaceuticals to Infrastructure, Construction & Real Estate, Fashion & Apparel, Hospitality, Food & Beverage, and Health & Nutrition, amongst others. We provide customers and partners around the globe with opportunities to engage, experience and do business through face-to-face exhibitions, specialist digital content and actionable data solutions. As the world’s leading exhibitions organiser, we bring a diverse range of specialist markets to life, unlocking opportunities and helping them to thrive 365 days of the year. For more information, please visit www.informamarkets.com.


Press Contact:

akp public relations                                      Fi Global

Katrin Wagner                                                          Andreas Mavrommatis

                                                                                              Head of Brand Marketing

katrin.wagner@akp-pr.de                                            andreas.mavrommatis@informa.com

0049 (0) 6201 18898 15                                  0031 (0)20 708 1710

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[1] https://www.nature.org/en-us/what-we-do/our-insights/perspectives/food-industry-market-analysis-green-recovery/